How can I diagnose and resolve email delivery or spam issues?
If you're experiencing issues with email delivery, such as emails being marked as spam or having poor performance, it’s essential to take effective diagnostic and resolution steps. Below are actionable strategies:
Diagnosing the Problem
1. Check Domain Reputation and Spam Rates
Use Gmail Postmaster Tools (Link) to monitor domain reputation and spam rates over time.
Look for signals of poor domain health, such as high spam rates or mark-as-spam actions.
2. Review Gmail SMTP Responses
Examine the SMTP error messages, which can indicate why emails are flagged. For example: -
421 4.7.0 Gmail has detected that this message is suspicious due to the nature of the content and/or the links within.Tailor your resolution steps based on the specific error detected.
Resolving Email Delivery Issues
1. Optimize Content Design
Ensure your email campaigns follow best practices for email design to reduce the chances of being flagged by filters. Here are some recommended resources:
2. Prioritize Engaged User Lists
Begin sending emails to your most engaged users to build a strong sender reputation. Monitor performance metrics through Gmail Postmaster Tools and adjust campaigns based on feedback.
3. Track Ongoing Sender Reputation Improvement
Regularly check and improve your email practices and content by monitoring feedback and maintaining list hygiene to reduce bounce rates and spam complaints.
Related Topics
By implementing these steps, you can diagnose and address issues like spam filters, improve sender reputation, and achieve better email campaign performance.