Skip to main content

How to Sync Your Klaviyo Email Data with SendX for Unified Marketing

This guide will show you how to create a Klaviyo API key, configure the integration in SendX, and monitor the data synchronization process.

Najwa Syeda avatar
Written by Najwa Syeda
Updated over 2 weeks ago

Klaviyo integration with SendX automatically syncs your email contacts, lists, and templates from Klaviyo into SendX. Instead of manually exporting and importing your email data or maintaining duplicate marketing platforms, this integration performs both historical data sync and ongoing hourly synchronization.

This integration helps you leverage your existing Klaviyo contact data and email templates while transitioning to or supplementing with SendX's features.

Before You Begin

Before setting up Klaviyo integration with SendX, make sure you have:

  • Administrative access to Klaviyo: Ensure you have permissions to create API keys and access account settings in your Klaviyo dashboard.

  • SendX account with integration access: Verify you can access Settings > Integrations in your SendX dashboard.

  • Understanding of your Klaviyo data: Know what contacts, lists, and templates exist in Klaviyo that will sync to SendX.

  • Time for initial sync: Be prepared to wait for the historical data sync to complete, which depends on your Klaviyo data volume.

Step-by-Step Instructions

Access SendX Settings

  1. From your SendX dashboard, click the profile icon in the top-right corner.

  2. Select Settings.

Set Up Integration

  1. Navigate to Integrations and Add-ons.

  2. Click on New Integration.

  3. Select Klaviyo from the type options.

Obtain Klaviyo API Key

  1. Go to your Klaviyo dashboard.

  2. Click on the profile icon at the bottom left and select Settings.

  1. Find the option to view API keys and click on Create Private API Key.

  2. Select Read-Only Key and give your key a name.

  3. Click on Create and copy the API key. Save it securely as it won't be visible again.

Complete Integration in SendX

  1. Return to your SendX dashboard and paste the API key into the input box.

  2. Click on Save.

  1. Wait a few seconds for SendX to set up the integration.

  2. Reload the page if necessary.

Syncing Data

Once the integration is set up, it will enter a syncing state. The duration of syncing depends on the amount of data in Klaviyo.

  • Wait for the syncing process to complete.

  • Once done, the status will show as Synced.

  • You can check when the last successful sync was completed.

Review Synced Data

  1. Go to the List tab to view lists synced from Klaviyo.

  2. Check the Contacts tab to see all historical contacts from Klaviyo.

  1. Click on any contact to view its timeline and details.

  2. Fields like first name, email, and company are mapped to SendX native fields, while others are custom fields.

  3. A tag is created for contacts imported from Klaviyo.

Sync Templates

  1. Go to Settings and select the Templates tab.

  2. View the templates that have been synced from Klaviyo.

  3. Open any template to review its content.

Continuous Syncing

The integration is not just a historical sync; it continuously syncs live data. Any new or updated contacts in Klaviyo will automatically sync with SendX. You can check the sync status to see when the last sync occurred. SendX syncs data with Klaviyo every hour, ensuring your data is always up-to-date.

Tips & Best Practices

Here are some helpful ways to make the most of your Klaviyo integration:

  • Create a read-only API key: Only provide read-only access when creating your Klaviyo API key to maintain security and prevent accidental data changes.

  • Save your API key securely: Store the API key in a secure location immediately after creation, since Klaviyo won't show it again.

  • Clean your Klaviyo data first: Review and organize your contacts, lists, and templates in Klaviyo before starting the integration to ensure quality data sync.

  • Use the "via_klaviyo" tag for segmentation: SendX automatically creates this tag for all synced contacts, making it easy to create targeted campaigns.

Troubleshooting Common Issues

Klaviyo integration involves API connections and data migration, so here are solutions to common setup challenges:

Problem: "I can't find the API keys option in my Klaviyo settings."

Solution: Click on your profile icon in the bottom left of the Klaviyo dashboard, then select Settings. Look for the "View API keys" option. If you don't see it, ensure you have administrative permissions in Klaviyo.

Problem: "The integration shows 'Setting up' status for a long time."

Solution: The initial setup time depends on the amount of data in your Klaviyo account. Wait for the process to complete. If it takes more than an hour, check your API key for accuracy.

Problem: "My contacts aren't syncing from Klaviyo to SendX."

Solution: Verify that you've created a proper read-only API key in Klaviyo and pasted it correctly in SendX without extra spaces. Also, ensure the integration status shows as "Synced."

Problem: "Some of my Klaviyo templates look different in SendX."

Solution: Template formatting may need adjustment due to differences between platforms. Review and edit synced templates in SendX to ensure they display correctly.

Problem: "The integration was working, but stopped syncing new data."

Solution: Check if your Klaviyo API key is still valid and hasn't been deleted or expired. You may need to create a new API key and update it in your SendX integration settings.

Related Articles

Now that your Klaviyo data is syncing with SendX, here are the next steps to maximize your integrated email marketing:

  • Segmentation: Discover how to use your synced Klaviyo contact data to create segments in SendX for better targeting and campaign performance.

  • Creating a Drip Email Campaign: Build automated email sequences in SendX that nurture leads and engage customers over time.

Did this answer your question?