Understanding how your email campaigns are performing is essential for improving engagement and conversion rates. SendX makes it easy to track campaign metrics in real time, helping you quickly identify what works and what needs improvement. In this guide, you’ll learn how to analyze your email campaigns and measure success using SendX's built-in analytics dashboard.
Before You Begin
Make sure:
You’ve already sent or scheduled at least one email campaign in SendX
Your campaign has had some time to generate engagement (opens, clicks, etc.)
Step-by-Step Instructions
Access Your Campaign Analytics
Log in to your SendX account
Go to Campaigns from the main menu
Select the type of campaign you want to analyze (e.g., Newsletter, A/B Test, Drip, etc.)
View Campaign Metrics
You’ll see a list of your campaigns along with key performance indicators:
Status:
Indicates the current state of the campaignScheduled: Waiting to be sent
Draft: Still in editing mode
Sent: Successfully delivered
Date Created:
Displays the date and time the campaign was created, scheduled, or sent
Sent:
Shows the number of contacts the campaign was delivered to
Opened:
Displays the open rate as a percentage of recipients who opened the email
Clicked:
Shows the click-through rate—how many recipients clicked on links within the email
Analyze & Compare
Use these metrics to:
Compare performance across different campaigns
Identify which subject lines and content types lead to higher engagement
Determine which lists or segments respond best to specific offers
Tips & Best Practices
📈 Monitor trends: Look at patterns in open and click rates over time to see what your audience prefers
🎯 Segment your lists: Better targeting often leads to higher engagement
✍️ A/B test subject lines: Small tweaks can lead to big differences in open rates
🔁 Re-send to non-openers: Consider re-sending with a new subject line to those who didn’t open the first time
Conclusion
That’s it! With just a few clicks, you can analyze your email campaigns and quickly gain insights into what’s working. Whether you're optimizing subject lines, content, or audience targeting—SendX analytics gives you the clarity you need to improve your results.
Need help interpreting your campaign data? Our support team is here to help—just reach out!