Email marketing is not one-size-fits-all. Different messages require different delivery strategies—and that’s where SendX comes in. SendX offers multiple campaign types to help marketers connect with their audience more effectively, whether you're nurturing leads, running promotions, or improving engagement.
Before You Begin
Ensure that you have:
An active SendX account
At least one email list or segment ready
Content prepared for the type of campaign you wish to run
To access all campaign types:
➡️ Go to Campaigns > Newsletters from the main menu
➡️ Use the drop-down to select the type of campaign you want to create
Step-by-Step Instructions: Campaign Types
1. Newsletter Campaigns
These are standard one-time broadcast emails sent to a list of subscribers.
Ideal for announcements, promotions, blog updates, or product launches.
Performance metrics like opens, clicks, and bounces can be tracked using SendX analytics.
2. A/B Test Campaigns
Allows you to test different subject lines or email content across a small portion of your audience.
SendX automatically identifies the winning version (based on open or click rates) and sends it to the remaining audience.
Great for optimizing subject lines and improving engagement.
3. Drip Campaigns
A sequence of automated emails sent over time based on user actions or time delays.
Perfect for lead nurturing, onboarding, welcome series, or re-engagement campaigns.
You can build custom journeys using automation rules.
4. Resend to Unopened Campaigns
Resend a previous campaign to contacts who did not open the first email.
Optionally change the subject line for better engagement.
An easy way to increase visibility without creating a new campaign from scratch.
5. Broadcast Campaigns with Advanced Scheduling
Offers flexible sending options:
Send Now
Schedule for later
Send in contact’s time zone
Smart Send (SendX optimizes the timing for maximum engagement)
Perfect for reaching global audiences or planning ahead for product launches and events.
Tips & Best Practices
🧪 Use A/B Testing regularly to fine-tune subject lines and content
📬 Schedule newsletters during your audience’s peak engagement hours
🔁 Set up drip campaigns to nurture leads over time without manual follow-up
📈 Use “Resend to Unopened” sparingly to avoid fatigue but maximize reach
🧠 Try Smart Send for AI-optimized delivery timing
Conclusion
SendX empowers you with a variety of email campaign types to support every stage of your customer journey. Whether you’re broadcasting news, nurturing leads, or optimizing engagement through testing, SendX has a campaign format to match.
Ready to start?
Head to Campaigns > Newsletters, use the drop-down menu, and select the campaign type that best suits your needs.
Need help choosing the right campaign type?
Feel free to contact our support team—we're happy to guide you!