Accessing and Analyzing Email Campaign Reports and Analytics

After you send a campaign, SendX tracks how your audience interacts with it. You can see who opened, clicked, and engaged with your email, plus breakdowns by location, device, and email client.
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Analytics update in real-time, so you can refresh the page to see the latest data. Your campaign data is stored permanently, meaning you can revisit reports from months or years ago.

This opens the campaign overview, where you can see the email content, status, subject line, sender, and recipients. From here, you can also send a test email to see how the content appears in an inbox.
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At the top of the analytics view, you'll find your core metrics:

Sent — The total number of emails delivered to recipients.

Opened — How many times the email was opened (includes repeat opens by the same person).

Clicked — How many times links in your email were clicked (includes repeat clicks).

Unique Opens — The number of individual contacts who opened your email at least once.

Unique Clicks — The number of individual contacts who clicked at least one link.

Percentages are calculated against the total sent. For example, if you sent 1,000 emails and 250 unique contacts opened, your unique open rate is 25%.
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The interaction graph shows how opens and clicks happened over time after your campaign was sent. This helps you understand when your audience is most active.

You can switch to a playtime graph to see a different view of how engagement unfolded.

See which countries your recipients are in when they open your email. This is useful for understanding your audience's geographic distribution and timing your sends for different time zones.

Note: VPNs and privacy tools can sometimes affect the accuracy of location data.

Find out what types of devices your audience uses to open your emails. Common categories include desktop computers, mobile phones, and tablets.

This helps you prioritize design testing. If 60% of your audience opens on mobile, you'll want to make sure your emails look great on smaller screens.

If you've enabled the Read Time Insights add-on, you'll see deeper engagement data showing how long people actually spent viewing your email:

Glanced — Opened for less than 2 seconds. These contacts likely saw the email in their preview pane but didn't engage.

Skimmed — Opened for 2 to 8 seconds. These contacts scanned through quickly.

Read — Opened for more than 8 seconds. These contacts spent meaningful time with your content.

This add-on is free but needs to be enabled in Settings > Add-ons before it starts collecting data. It only tracks campaigns sent after you enable it.

The heat map shows you exactly where people clicked within your email. Areas with more clicks appear "hotter," making it easy to see which buttons, links, or images attracted the most attention.
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You can expand the heat map to a larger view for easier analysis.
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Sharing your heat map: Click the share option to copy a public link. You can send this link to teammates or stakeholders who don't have SendX access. The link does not expire and doesn't require a password.

This section provides additional detail on how people accessed your email:

Device Breakdown — See exact numbers and percentages for desktop vs. mobile vs. tablet opens.

Most Clicked Links — A ranked list of every link in your email, showing how many clicks each received. Use this to understand which calls-to-action performed best.

Email Client Stats — Discover which email clients (Gmail, Outlook, Apple Mail, Yahoo, etc.) your audience uses. This can help you prioritize testing in specific clients.

At the bottom of the analytics page, you can view lists of contacts based on their actions:

Click into any list to see individual contacts. This is helpful when you want to follow up with engaged (or unengaged) segments.

​Exporting contacts: Use the export option to download any of these lists as a CSV file. The export is sent to your email address.

If you enabled warmup for your campaign, you'll see an additional section showing day-by-day progress:

You can view this data in table format and export the warmup plan as a CSV for your records.

Warmup gradually increases sending volume to build sender reputation. For more details on how warmup works, see the dedicated warmup article.

Check stats at different intervals. Look at your campaign 1 hour after sending, then again at 24 hours and 48 hours. Most engagement happens in the first 24-48 hours, but some audiences take longer to respond.
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Compare campaigns over time. If your open rate dropped from 30% to 20%, investigate what changed. Subject line? Send time? List quality?

​Use click data to improve future campaigns. If one button gets 10x more clicks than another, consider making it more prominent or testing similar language in future emails.

​Segment based on engagement. Export your "opened" or "clicked" lists to create segments of engaged contacts for future campaigns.

How quickly do analytics update?
Real-time. Refresh the page to see the latest data.
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How long is campaign data stored?
Permanently. You can access analytics for any campaign you've ever sent.

​Why don't I see engagement analytics (Glanced/Skimmed/Read)?
You need to enable the Read Time Insights add-on in Settings > Add-ons. It's free, but only tracks campaigns sent after you enable it.

​Can I share my analytics with someone who doesn't have SendX access?
You can share the heat map via a public link. For other data, export to CSV and share the file.

​What format are exports?
All exports are delivered as CSV files to your email address.

​Why might my geo stats be inaccurate?
VPNs, proxy servers, and privacy tools can mask a recipient's true location. This is a limitation of IP-based geolocation.

​Does Apple Mail Privacy Protection affect my stats?
Apple's Mail Privacy Protection can inflate open rates because it pre-loads tracking pixels. Click data remains accurate since it requires actual user action.