SendX provides detailed analytics for your drip campaigns so you can understand how each email in your sequence is performing. You can view high-level stats at a glance, dive into detailed reports for each step, see where subscribers are clicking with heat maps, and export contact lists based on engagement.
This article covers how to access and interpret your drip campaign analytics.
Accessing Drip Analytics
There are two ways to view analytics for your drip campaigns: the Info panel for quick stats, and the full Report for detailed analysis.
Quick Stats via Info Panel
Go to Campaigns in the main navigation
Select Drip Campaigns
Find your drip in the list
Click the hamburger menu (three dots) next to the drip
Select Info
The Info panel shows all steps in your drip campaign at a glance, including:
Which steps are Active and which are in Draft status
High-level stats for each step: emails sent, opened, and clicked
This view is useful for quickly checking how your drip is performing without leaving the drip list.
Full Report
For deeper analysis, access the full report from within the Info panel:
Open the Info panel for your drip (steps above)
Click Report to open the detailed analytics view
The report provides comprehensive data including engagement over time, geographic distribution, device breakdowns, link performance, heat maps, and contact-level details.
Understanding the Report Sections
The drip report is organized into several sections. You can analyze each step individually using the step selector.
Overview Tab
The Overview tab shows the email content for the selected step. Use this to verify which email you're analyzing, especially useful when comparing performance across steps.
Use the step selector to switch between steps and view the content of each email in your sequence.
Performance Metrics
The performance section displays key metrics for the selected step:
Delivery metrics:
Emails sent
Bounced
Engagement metrics:
Opened (unique and total)
Clicked (unique and total)
Unsubscribed
Unique counts tell you how many individual contacts engaged, while total counts include repeat actions (e.g., the same person opening an email multiple times).
Engagement Over Time
This chart shows opens and clicks over time, helping you identify:
When subscribers are most engaged with your emails
Whether engagement is consistent or declining across the drip
Patterns that might inform timing adjustments
Geographic Stats
The geo stats section shows which countries your engagement is coming from. This helps you understand:
Where your most engaged subscribers are located
Whether you should adjust send times for specific regions
If certain content resonates better in particular markets
Device Stats
See what devices your subscribers use to read your emails:
Desktop
Mobile
Tablet
This information helps you prioritize design decisions. If most of your audience reads on mobile, make sure your emails are optimized for smaller screens.
Email Client Stats
View which email clients your subscribers use, such as:
Gmail
Apple Mail
Outlook
Yahoo Mail
Others
Different email clients render emails differently. If a large portion of your audience uses a specific client, test your emails in that client to ensure they display correctly.
Most Clicked Links
This section ranks the links in your email by click count, showing you which calls-to-action are driving the most engagement. Use this to:
Identify what content interests your audience
Optimize future emails by emphasizing high-performing link types
Remove or reposition links that aren't getting clicks
Using the Heat Map
The heat map provides a visual overlay on your email showing exactly where subscribers are clicking. It uses color coding to indicate engagement levels:
Red – Highest engagement (most clicks)
Orange/Yellow – Medium engagement
Green – Lower engagement
Blue – Minimal engagement
Each clickable element displays its click count, so you can see precise numbers alongside the visual representation.
Viewing the Heat Map
The heat map appears in the report for each step. Use the step selector to switch between steps and view heat maps for different emails in your drip.
Click View larger to open the heat map in an expanded view for easier analysis.
Sharing the Heat Map
You can share the heat map with team members or stakeholders:
Click Share in the heat map section
Copy the generated link
Share the link with anyone
The shared link is public, so recipients don't need a SendX account to view it. This makes it easy to share insights with clients, executives, or team members who don't have access to your SendX account.
Contacts Section
The Contacts section shows exactly which subscribers received, opened, clicked, unsubscribed, or bounced for the selected step. This is useful for:
Following up with engaged contacts
Investigating delivery issues
Building segments based on drip engagement
Contact Tabs
The section is organized into tabs:
Sent Emails – All contacts who received this step
Opened Emails – Contacts who opened the email
Clicked Email Links – Contacts who clicked any link
Unsubscribed – Contacts who unsubscribed after this step
Bounced – Contacts whose emails bounced
Each tab shows the contact name, email address, and relevant timestamp.
Exporting Contacts
You can export contacts from any tab:
Select the tab for the contacts you want (e.g., Opened Emails)
Click the Export button (e.g., "Export Opened Contacts")
The contacts will be exported as a file
This is useful for:
Creating follow-up lists of engaged subscribers
Removing bounced contacts from other lists
Analyzing engagement patterns outside SendX
Analyzing Step-by-Step Performance
To get the most value from your drip analytics, analyze each step individually and compare performance across the sequence.
Comparing Steps
Look for patterns across your drip:
Drop-off points – If open rates suddenly decline at a specific step, the subject line or timing might need adjustment
High-performing steps – Identify what makes certain emails more engaging and apply those learnings to others
Click patterns – See which steps drive the most action and whether that aligns with your goals
Using the Step Selector
The step selector appears throughout the report sections. Use it to switch between steps while staying in the same analytics view. This makes it easy to compare the same metric (like geo stats or device breakdown) across different emails in your drip.
Filtering by Date Range
You can filter your analytics to a specific time period using the date range selector. This helps you:
Analyze recent performance separately from historical data
Compare performance across different time periods
Focus on data since you made changes to the drip
Frequently Asked Questions
Can I see analytics for the entire drip, or only per step?
The detailed report shows analytics per step. Use the step selector to switch between steps. The Info panel shows high-level stats (sent, opened, clicked) for all steps at a glance.
What's the difference between unique and total opens/clicks?
Unique counts each contact once, regardless of how many times they engaged. Total counts every instance, so if one person opens an email three times, that's 1 unique open and 3 total opens.
How do I know if my drip is performing well?
Compare your metrics to industry benchmarks and your own historical data. Generally, look for consistent engagement across steps rather than sharp drop-offs, and healthy click-to-open ratios on steps where you want subscribers to take action.
Can I export all contacts at once, or only by category?
You export contacts by category (sent, opened, clicked, etc.) using the tabs in the Contacts section.
Is the shared heat map link permanent?
Yes, the link remains accessible. Anyone with the link can view the heat map.