What This Feature Does
SendX's built-in blog platform lets you create, customize, and publish blog posts directly from your account. Each post can include rich content, custom categories and tags, featured images, author details, and SEO settings to help your content perform well in search engines and on social media.
You can create blog posts in two ways:
From scratch using the built-in content editor
From an existing newsletter to repurpose email content for your blog
When and Why You'd Use This
Use the blog feature to:
Share educational content, product updates, or customer stories
Drive organic traffic to your site through SEO-optimized posts
Build authority in your niche and engage your email list
Repurpose your best-performing newsletters as blog content to maximize reach and create an SEO-friendly archive of your email campaigns
Give non-subscribers access to valuable content you've already created
Keep all your content marketing in one place alongside your email campaigns
Two Ways to Create Blog Posts
Option 1: Create a New Blog Post from Scratch
Follow this method when you want to write original content directly in the blog editor.
Option 2: Publish an Existing Newsletter as a Blog Post
Follow this method when you want to repurpose email content you've already created. This is perfect for:
Creating a public archive of your newsletters
Extending the reach of high-value email content to organic search traffic
Giving prospects a taste of your newsletter content before they subscribe
Option 1: Creating a Blog Post from Scratch
Step 1: Enable the Blogs Feature (One-Time Setup)
If you're using blogs for the first time, you'll need to enable the feature first:
Click on your profile icon in the top right corner of the navigation bar
Select Settings from the dropdown menu
In the sidebar, click Add-ons
Toggle the switch next to Blogs to enable it
Confirm that Blogs now appears in your main navigation bar
Step 2: Start Creating Your Blog Post
Click Blogs in the navigation bar and then click Create Post
Enter a blog name in the Name field (this is your working title, you can change it later)
Click Next, Content at the bottom of the form
Step 3: Write Your Content
You'll see a rich text editor where you can write and format your post
The editor supports:
Headings, bold, italics, and underline
Bullet points and numbered lists
Links, images, and embedded media
Code blocks and quotes
And many other formatting options
There's no word or character limit, so write as much as you need
Tip: Use the Preview option in the editor to see how your post will look before publishing
Click Continue in the top right corner when you're done writing
Step 4: Add Post Details and Thumbnail
In the Details section, click Change Image under Post Thumbnail
Upload an image with recommended dimensions of 1200 × 630 pixels (this appears when your post is shared)
Select the post author from the dropdown
Under Post Category, select an existing category from the dropdown, or type a new category name and select Create Category [Name] to create one on the fly
Categories help organize your blog by topic (e.g., "Email Marketing Tips," "Product Updates")
You can only assign one category per post
Step 5: Add Tags
In the same form, find the Post Tags dropdown
Type to search for existing tags or create new ones
Select multiple tags that describe your post (tags are like keywords: "deliverability," "automation," "best practices")
You can assign multiple tags per post
Step 6: Configure SEO and Social Sharing
Click on the SEO and Meta tab
Under Social Share Image, click Change Image
Best Practice: Upload a custom social share image (1200 × 630 px) designed specifically for Facebook, LinkedIn, and Twitter previews. While this defaults to your Post Thumbnail, a tailored image with text overlay or branding often performs better
Fill in any other SEO fields like meta description, custom URL slug, or Open Graph settings to improve search visibility
Step 7: Review and Submit Your Post
Click on the Basic Info tab to review all your blog details (title, author, category, tags, images)
Make any final edits
Click Submit Post
In the confirmation popup, click Submit
Step 8: Publish Your Post (Make It Live)
Important: Submitting your post creates it, but it's not yet visible to the public. To make it live:
Go to your Blogs section from the main navigation
Find your newly created post in the list
Toggle the switch next to the post to turn it On
Your post is now published and live at:
yourdomain.pageshub.io/posts/your-post-slug (default)
Or yourdomain.com/posts/your-post-slug (if you've set up a custom domain)
Option 2: Publishing an Existing Newsletter as a Blog Post
Step 1: Access Your Newsletters
Navigate to your Campaigns or Newsletters section
Find the newsletter you want to publish as a blog post
Click the three-dot menu (⋮) next to the newsletter
Step 2: Initiate Blog Publishing
From the dropdown menu, select Publish (or similar option)
A modal window will open with publishing options
Step 3: Customize Blog Details
Since the content is already created, you'll skip the writing step and go straight to customization:
In the modal, review the newsletter content that will become your blog post
Note: You cannot edit the content at this stage. The newsletter content will be used as-is
Click Change Image under Post Thumbnail and upload an image (1200 × 630 px recommended)
Select the post author from the dropdown
Choose or create a Post Category from the dropdown
Add Post Tags to help organize and improve discoverability
Step 4: Configure SEO Settings
Click on the SEO and Meta tab in the modal
Upload a Social Share Image (defaults to Post Thumbnail if not set)
Add a meta description, custom URL slug, and other SEO details
Click Submit Post
Step 5: Publish Your Newsletter-Based Post
Go to your Blogs section from the main navigation
Find your newly created post in the list
Toggle the switch to turn it On
Your newsletter content is now live as a blog post
When to Use Newsletter-to-Blog Publishing
This feature works best for:
Evergreen newsletter content that remains valuable over time (tutorials, how-to guides, case studies)
High-performing campaigns that resonated with your audience and deserve broader reach
Building a content archive so new visitors can explore your past work
SEO benefits from indexing content that was previously email-only
Lead magnets where you show prospects the quality of your newsletter before they subscribe
Avoid using it for:
Time-sensitive promotions or announcements with expiration dates
Personalized or segment-specific content that won't make sense to a general audience
Newsletters with heavy personalization that looks awkward with default values
Drafts and Editing
You can save your work as a draft at any time during creation (look for a "Save Draft" option in the editor) [for from-scratch posts only]
After publishing a from-scratch post, you can still edit it by clicking on it from the Blogs list
Newsletter-based posts cannot be edited after submission. Plan accordingly or create a new post
Changes to editable published posts are updated immediately
Images Matter
Always upload a Post Thumbnail (1200 × 630 px) for professional appearance
Use high-quality, relevant images that load quickly
For best social media engagement, customize your Social Share Image with text, branding, or a call-to-action
Categories vs. Tags
Category = Broad topic (choose one)
Tags = Specific keywords (choose many)
Example: A post might have Category: "Email Marketing Tips" and Tags: "deliverability, open rates, list hygiene"
SEO Optimization
Write a compelling meta description (appears in Google search results)
Choose a custom URL slug that includes your target keyword
Use headings (H2, H3) throughout your post to improve readability and SEO
Common Questions and Troubleshooting
Q: Can I unpublish or delete a post after it's live?
Yes. Toggle the post Off to unpublish it (it will no longer be publicly accessible), or delete it entirely from the Blogs list. Note that deleting is permanent.
Q: What happens if I don't set a Social Share Image?
It will default to your Post Thumbnail. However, for best results on social platforms, we recommend uploading a dedicated social image with text overlay or branding.
Q: Can I preview my post before making it live?
Yes. While creating the post, use the Preview option in the editor. After submitting, you can also view it via the preview URL before toggling it on.
Q: How do I edit a published post?
Go to your Blogs section, click on the post you want to edit, make your changes, and save. Updates appear immediately. Note: Posts created from newsletters cannot be edited.
Q: Can I edit a blog post that I created from a newsletter?
No. Once you publish a newsletter as a blog post, the content is locked. If you need to make changes, you'll need to create a new blog post from scratch with the updated content.
Q: If I edit my original newsletter, will it update the blog post?
No. Once published, the blog post and newsletter are completely separate. Changes to one won't affect the other.
Q: Which newsletters should I publish as blog posts?
Focus on evergreen, educational, or high-performing content that stays relevant over time. Avoid time-sensitive promotions, heavily personalized content, or segment-specific messaging that won't make sense to a general web audience.
Q: Do I need to create categories and tags before writing?
No. You can create both categories and tags on the fly while filling out the post details. Just type the name and select "Create [Name]" from the dropdown.
Q: Is there a limit to how many blog posts I can create?
No. The Blogs feature is available on all SendX plans with no usage limits on posts, categories, or tags.
Q: My post isn't showing up on my blog. What's wrong?
Make sure you've toggled the post On from the Blogs list. Submitting alone doesn't publish it, you need to activate it manually.
Q: Can I publish the same newsletter as a blog post more than once?
Yes, but it's not recommended. Each time you publish, it creates a separate blog post with the same content, which can hurt your SEO due to duplicate content. If you need to republish, delete the old version first.
Need help? Contact our support team if you run into issues or have questions about setting up your blog.