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How to Create and Manage Email Templates

Email templates let you save your email designs and reuse them across any campaign type in SendX, saving time and maintaining consistent branding.

Soorya Kiran SV avatar
Written by Soorya Kiran SV
Updated over a week ago

When to Use Email Templates

Create templates when you want to:

  • Reuse a specific email design across multiple campaigns

  • Maintain consistent branding in your newsletters, drips, or automated emails

  • Save time by not rebuilding the same layout repeatedly

  • Share email designs with your team members

How to Create an Email Template

1. Navigate to Templates

Go to the profile icon in the top navigation bar, select Settings, then click on the Templates tab.

2. Start a New Template

Click the Add Email Template button.

3. Choose Your Editor

Select the editor you're most comfortable with:

  • Drag & Drop Editor: Visual builder with drag and drop components

  • Plain Text Editor: Simple text-based emails

  • AI-Powered Editor: Create content with AI assistance

  • Import HTML: Upload your own custom HTML template

Click Next Content to proceed.

4. Design Your Template

In the content editor:

  • Add and customize your email content

  • Click Browse to upload images (JPG, PNG, GIF supported)

  • Use the file manager to insert images into your template

  • Add personalization tags (merge tags) to customize emails for each recipient

5. Name Your Template

Click the pencil icon next to "New Email Template" at the top and enter a descriptive name that will help you find it later.

6. Preview Your Design

Click Show Preview to see how your template looks on different screen sizes (desktop, tablet, mobile).

7. Save Your Template

Click the Continue button to save your template. Your template will now appear in the templates list.

Finding and Using Your Saved Templates

Once saved, your templates will be available:

  • In the Templates section under Settings

  • When creating any new campaign (Newsletter, Drip, Workflow, Auto Trigger, RSS, or A/B campaigns)

  • Use the search function to quickly find specific templates

Managing Your Templates

From the Templates page, you can:

  • Edit any template by clicking on it

  • Duplicate templates to create variations

  • Delete templates you no longer need

  • Search for templates by name

Important Things to Know

About Images Keep image files under 1 MB for optimal performance. Larger images can slow down email load times and affect deliverability. All uploaded images are stored in SendX and can be reused across templates.

Saving Your Work Templates do not auto-save. You must click the Continue button to save your changes. If you exit without saving, your work will be lost.

Using Templates in Active Campaigns You can safely edit or delete templates even if they're being used in scheduled or active campaigns. Campaigns that have already been created will continue to use the original version they were built with.

No Limits There are no restrictions on how many templates you can create. This feature is available on all SendX plans, including free trials.

Team Access All team members in your SendX account can create, edit, and use templates.

Common Questions

Can I organize my templates into folders? Not currently. Use descriptive names and the search function to find templates quickly.

What happens if I delete a template that's being used in a campaign? The campaign will continue to work normally. Once a campaign is created, it stores its own copy of the content, so deleting the template won't affect it.

Can I use personalization in templates? Yes! You can add merge tags (personalization tags) to templates. These will dynamically populate with each contact's information when the campaign is sent.

What if my image upload fails? Ensure your image is under 1 MB and in a supported format (JPG, PNG, GIF). If issues persist, try using a different image file or contact support.

Can I export my templates? If you're using the HTML editor or have imported HTML, you can copy the HTML code. For drag and drop templates, the best approach is to duplicate the template within SendX.

Do I need to use a template for every campaign? No. Templates are optional. You can create campaigns from scratch each time or use templates for consistency and efficiency.


Need more help? Contact our support team through the chat widget or email us at support@sendx.io.

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