The SendPost dashboard gives you a complete view of your email performance, making it easier to track deliverability, engagement, and overall sending health. As an advanced Email API and SMTP Relay solution, SendPost helps you monitor every part of your sending process and quickly identify areas that need attention. This guide will walk you through the different analytics views available in your dashboard and how to make the most of them.
Before You Begin
Before exploring your dashboard, ensure you have:
Access to your SendPost account
A connected domain or subaccount actively sending emails
The appropriate permissions to view analytics and stats
Step-by-Step Instructions
1. Access Your Dashboard
Navigate to your SendPost dashboard. Here, you’ll find all essential performance metrics summarized in one place.
2. Review API Metrics
Processed: Total number of emails that entered the sending pipeline.
Dropped: Emails rejected before sending due to configuration or policy issues.
3. Check Deliverability Metrics
Sent: Emails successfully passed to the receiving servers.
SMTP Dropped: when sending is restricted, such as when a domain is temporarily blocked due to a high number of hard bounces.
Delivered: Emails successfully accepted by recipient servers.
Hard Bounced: Permanently undeliverable emails.
Soft Bounced: Temporarily undeliverable emails.
4. View Engagement Metrics
Opens: Number of emails opened by recipients.
Clicks: Number of interactions with links within your emails.
5. Adjust Your Date Range
Click the profile icon to access Account Settings.
Use the date range selector in the navigation bar.
Choose from timeframes like Today, Yesterday, Last 7 Days, or Last 30 Days to filter your dashboard metrics.
Customize Your Metric View
In the Form section, check or uncheck the metrics you want to show or hide.
Ensure critical metrics like Dropped remain selected for accuracy.
Use the Metrics Selection area to temporarily hide metrics you don't want to display.
6. View and Download Graphs
Click the menu icon on any chart to access additional options.
Select the Download icon and choose a format to save the graph or data for reporting.
7. Explore Additional Resources
At the bottom of the page, you’ll find quick access to:
API Documentation
Tutorial Videos
Help Center Articles
These resources provide deeper guidance on SendPost features.
8. Navigate the Stats Menu
Open the Stats drop-down from the navigation bar, which includes:
IP Stats: View email performance metrics for individual sending IPs.
Subaccount Stats: Monitor sending and engagement performance at the sub-account level.
Domain Stats: Analyze email activity and performance by sending domain.
Third-Party Provider Stats: Review performance across mailbox providers such as Google and Microsoft.
Tips & Best Practices
Review your metrics regularly to catch deliverability issues early.
Compare performance across different date ranges for trend analysis.
Keep the Dropped, Hard Bounce, and Soft Bounce metrics enabled—they are key indicators of email health.
Download graphs before reporting or team meetings to share visual insights easily.
Conclusion
That's it! You now have a complete overview of the analytics and performance metrics available on your SendPost dashboard. With these tools, you can monitor your deliverability, understand engagement, and optimize your sending strategy. For more detailed guidance and advanced walkthroughs, be sure to check out our upcoming videos.