Advanced Deliverability Analytics gives you a deeper, more accurate view of how your emails are performing beyond basic campaign statistics. Instead of only seeing aggregate opens and sends, this feature helps you understand where and why delivery issues occur. You can analyze performance across your entire team, review results by mailbox providers such as Gmail, Yahoo, and Microsoft, and even examine domain-level behavior. These insights allow you to fine-tune your sending strategy, improve inbox placement, and maintain a healthy sender reputation.
Before You Begin
Before accessing Advanced Deliverability Analytics, please ensure the following requirements are met:
The AI Deliverability Advisor add-on is enabled on your account
At least one campaign has been sent so reports can be generated
You have the necessary account permissions to access Settings and Add-ons
Step-by-Step Instructions
Accessing Threat Checks
Click on the profile icon in the navigation bar
Select Settings from the drop-down menu
Click on team billing
Navigate to the Add-ons section
Click on AI Deliverability Advisor
Select Add Addon
A payment redirect page will open
Please add the required details to purchase the addon
Navigate to the Add-ons section
Click on AI Deliverability Advisor
Open the Analytics tabIn the Reports History section, locate the report you want to review
Click the options icon next to the report (for example, the report generated on January 12th)
Analyzing the Report
Once the report is open, you’ll see AI-powered insights and detailed deliverability metrics broken down by mailbox provider—such as Gmail, Outlook, and Yahoo—rather than just overall totals. (for example, Gmail throttling vs. Outlook deferrals)
These advanced analytics allow you to:
Identify provider-specific delivery issues
View soft and hard bounce data per provider, not just in aggregate
Track your deliverability health score over time
Receive actionable recommendations to address soft bounces
Adjust sending volumes at the mailbox-provider level
Diagnose warm-up or sender reputation concerns
Determine whether issues are caused by list quality or specific mailbox providers
Recent Improvements
Recent improvements help us understand how well the campaigns are performing by highlighting the latest results and improvements.
Metrics Changes
Under the Metrics tab, you can track increasing, decreasing, and stable trends that give you a clear view of how your campaigns are performing across different engagement levels. This report helps you quickly identify what’s working, spot potential issues early, and make informed decisions to improve engagement and overall campaign performance.
Tips & Best Practices
Monitor provider-level soft bounces regularly to catch deliverability issues early
Use recommendations to gradually adjust sending volumes instead of making sudden changes
Review reports consistently during warm-up phases or after major list uploads
Pay close attention to stable metrics like open rates to ensure engagement remains consistent
Conclusion
Advanced Deliverability Analytics provides insights that go far beyond standard email statistics. By offering provider-level visibility, bounce diagnostics, and AI-driven recommendations, it empowers you to proactively manage deliverability, reduce sending failures, and improve inbox placement. Enable these reports to gain full control over your email performance and optimize your campaigns with confidence.