Monitoring email delivery and performance at the sub-account level helps you gain deeper insights into how your campaigns are performing across domains, IPs, providers, and recipient engagement. By customizing dashboard metrics and navigating detailed reports, you can identify trends, diagnose deliverability issues, and optimize future campaigns more effectively.
Before You Begin
Before accessing delivery and performance analytics, ensure that:
You have access to the relevant sub-account
Campaigns have already been sent from the sub-account
IPs, domains, and providers are properly configured
Step-by-Step Instructions
Step 1: Access Profile Settings
Click the Profile Icon in the navigation bar.
Select Sub Account from the drop-down menu.
Step 2: Customize Sub-Account Metrics
In the sub-account section, click on the sub-account name you wish to view.
In the sub-account modal, check the metrics you want to display.
Soft Bounce: Temporary issue (mailbox full, server rate limit)
Hard Bounce: Permanent failure (invalid email, domain doesn’t exist)
Adjust the metric selection to control which data points appear on the dashboard graph, such as sends, deliveries, opens, clicks, bounces, or complaints.
Stats come with a detailed diagnostic code, allowing you to quickly troubleshoot.
Step 3: Navigate Through Statistics
IP Stats
Click IP Stats in the navigation bar.
View detailed performance of individual IPs, including delivery rates, bounce rates, and engagement trends.
IP Pool Stats
Click IP Pool Stats to analyze how an IP pool is performing under a specific ISP.
This helps identify provider-specific issues or reputation trends.
Provider Stats
Click Provider Stats to view metrics across email providers such as Google, Microsoft, Yahoo, and others.
Useful for understanding inbox placement and engagement differences by provider.
Group Stats
Click Group Stats to view campaign performance grouped by the selected date range.
This shows how campaigns performed collectively over time.
Domain Stats
Click Domain Stats to see how many campaigns were sent from each domain and how they performed.
Helps identify domain-level deliverability or reputation issues.
Seed Stats
Click Seed Stats to analyze inbox placement and test seed performance.
This is especially useful for monitoring spam vs inbox delivery.
Step 4: View Domain Details
Click Domains in the navigation bar.
Domain Whitelisting Check – Ensure your domain authentication (SPF, DKIM, DMARC, CNAME) is correctly set up.
Refresh the domain status or remove any unwanted domains as needed.
Step 5: Access Reports
Reports provide a comprehensive analysis of your campaign performance so far, highlighting what worked well and where improvements are needed.
Click Reports in the navigation bar.
In the Reports History table, click View under the Actions column.
Review the Deliverability Report, which includes:
Inbox placement insights
Engagement trends
Provider-level performance
Areas impacting deliverability
Actionable recommendations for improvement
Click on View Reports and select Share Report at the top-right of the Deliverability Report page to share insights with your team or stakeholders.
Step 6: Analyze Metric Changes
Under Metrics Changes, click the Significant Decreases tab to identify drops in performance.
Review Stable Metrics to understand which areas are performing consistently.
Once done, click Close at the top-right of the Deliverability Report modal. This helps you quickly pinpoint issues and take corrective action.
Step 7: Additional Navigation Options
Suppression
Click Suppression in the navigation bar to view all suppressed contacts.
You may review and remove contacts from suppression if needed, based on compliance and engagement considerations.
Timeline
Click Timeline to view the complete event history of the sub-account.
This includes sending activity, system events, and deliverability-related updates.
Tips & Best Practices
Customize metrics based on your current goals (deliverability vs engagement)
Monitor provider and IP stats regularly to catch issues early
Use reports to guide content, timing, and list hygiene decisions
Review suppression lists periodically to avoid unnecessary exclusions
Compare trends across date ranges for meaningful insights
Conclusion
By effectively navigating and customizing sub-account analytics, you gain full visibility into email delivery performance and campaign health. Leveraging dashboard metrics, detailed reports, and event timelines enables you to make data-driven decisions, improve deliverability, and optimize future campaigns with confidence.