Advanced Deliverability Analytics gives you detailed insights into your email sending performance with comprehensive metrics across providers, domains, and engagement data. This premium add-on helps you identify deliverability issues, optimise sending strategies, and track performance trends over time.
What Advanced Deliverability Analytics Does
This feature provides in-depth analytics about how your emails perform across different email providers (Gmail, Yahoo, Outlook, etc.), tracks bounce rates, monitors engagement metrics, and shows time series data to help you spot patterns and improve deliverability. Unlike standard campaign reports that show individual campaign performance, Advanced Deliverability Analytics aggregates data across your entire account to give you a bird's-eye view of your email infrastructure health.
When You Need This Feature
You should consider Advanced Deliverability Analytics if you:
Send high volumes of email and need to monitor overall deliverability health
Experience deliverability issues and want to identify which providers are causing problems
Need to track performance across multiple sending domains
Want historical data and trend analysis to optimize your email strategy
Require detailed metrics for reporting to stakeholders or clients
Pricing
Advanced Deliverability Analytics is a premium add-on that costs $100 per month, billed separately from your SendX subscription.
How to Enable Advanced Deliverability Analytics
Navigate to Add-ons in your SendX account
Locate Advanced Deliverability Analytics
Click to purchase the add-on for $100/month
Once purchased, the add-on is automatically enabled and you'll immediately see historical data from all emails ever sent through your account
How to Access Your Analytics Dashboard
After enabling the add-on:
Go to Add-ons in your SendX navigation
Click on Advanced Deliverability Analytics
Select the Analytics tab
You'll see a comprehensive dashboard with multiple views and detailed metrics.
Understanding Your Analytics Dashboard
The Analytics dashboard is organised into several sections, each providing different insights:
Stats Tab: Overall Performance Overview
This view shows aggregated metrics across all your email sending activity:
API Metrics: Total processed emails and any dropped emails
Deliverability Metrics: Sent count, delivered percentage, hard bounce rate, soft bounce rate
Engagement Metrics: Opens and clicks across all campaigns
Use this tab to get a quick snapshot of your overall email health.
Provider Stats: Performance by Email Provider
This view breaks down your sending performance by major email providers like Gmail, Yahoo, Outlook, Microsoft, and AOL. Smaller providers are grouped under "Other."
This helps you identify if specific providers are causing deliverability problems. For example, if your Gmail delivery rate is 95% but Yahoo is only 75%, you know where to focus your optimization efforts.
Domain Stats: Performance by Sending Domain
If you send emails from multiple domains (for example, @yourcompany.com and @newsletter.yourcompany.com), this view shows how each domain performs independently.
This is useful for identifying if one domain has reputation issues that need attention.
Time Series Data: Performance Trends
All analytics views include interactive charts that let you visualize performance over time. You can spot trends, identify sudden drops in deliverability, or see the impact of changes you've made to your sending practices.
Key Metrics Explained
Processed Emails: The total number of emails that SendX received and processed for sending.
Sent Emails: The number of emails that were actually sent out from SendX to recipient mail servers.
Delivered Percentage: The percentage of sent emails that successfully reached recipient inboxes without bouncing.
Hard Bounced: Emails that permanently failed to deliver (invalid email addresses, non-existent domains). These contacts should be removed from your list.
Soft Bounced: Emails that temporarily failed to deliver (full inbox, server issues). SendX will automatically retry these.
Opened Count: Total number of times your emails were opened.
Clicked Percentage: The percentage of delivered emails where recipients clicked a link.
Important Notes
Historical data is available immediately: Once you enable this add-on, you'll see analytics for all emails sent through your SendX account, even those sent before you purchased the add-on.
Real-time updates: The dashboard updates in real time as you send campaigns, so you can monitor performance as it happens.
Billing is separate: The $100/month charge for this add-on is billed separately from your main SendX subscription.
No trial period: There is no free trial available for Advanced Deliverability Analytics.
Common Questions
Q: How is this different from regular campaign reports?
Campaign reports show performance for individual campaigns. Advanced Deliverability Analytics aggregates data across your entire account, showing trends over time and breaking down performance by provider and domain. It's designed for strategic optimization rather than tactical campaign analysis.
Q: Can I see data from before I enabled this add-on?
Yes. Once enabled, you'll have access to analytics for all emails sent through your SendX account historically, not just emails sent after purchase.
Q: What if I'm seeing poor performance with a specific provider like Gmail?
Use the Provider Stats view to identify which provider is underperforming. Common causes include domain reputation issues, authentication problems (SPF, DKIM, DMARC), or content triggering spam filters.
Q: Why would processed emails be higher than sent emails?
SendX processes all incoming email requests, but some may not be sent due to validation failures, suppression lists, or other pre-send checks that protect your sender reputation.
Q: What's the difference between hard bounces and soft bounces?
Hard bounces are permanent delivery failures (the email address doesn't exist). Soft bounces are temporary issues (mailbox full, server temporarily unavailable).
Need help interpreting your analytics or improving deliverability? Contact our support team for personalised guidance based on your account data.