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Why might my campaign not send in SendX, and how can I resolve it?

Joshua Waldman avatar
Written by Joshua Waldman
Updated over a month ago

Why Might My Campaign Not Send in SendX, and How Can I Resolve It?

If your campaign is not being sent as expected in SendX, it could be due to a variety of reasons, ranging from issues with settings and configurations to system prerequisites or technical conditions. This guide provides a step-by-step overview to troubleshoot and resolve common barriers to campaign sending.

Common Causes and Resolutions

1. Initial Checks: User Roles and Permissions

Ensure that your user account has the necessary permissions to create and send campaigns. Some roles, like "Viewer," may restrict the ability to execute campaigns. Contact your administrator to verify and adjust your role permissions if necessary.

2. Campaign Settings and Prerequisites

  • Incomplete Approvals or Pending Review Campaigns may not send if awaiting approval or review. Check the status of your campaign in SendX and look for any error messages or unmet requirements. Resolve all requirements before attempting to send your campaign.

  • Smart Send Option Usage The Smart Send feature might fail if SendX lacks sufficient data regarding audience behavior (e.g., peak inbox activity times). To enable this feature successfully, either schedule your campaign 48 hours in advance or manually select specific sending times. This preparation allows SendX to gather the necessary behavioral data.

3. Technical Prerequisites: Dedicated IP Warm-Up Process

If you are using a dedicated IP address, the warm-up process might be affecting your campaign speed or preventing delivery. The warm-up phase helps build the reputation of your IP and skipping it can cause issues. Ensure the warm-up is completed before sending campaigns at full volume.

Troubleshooting Guide

Follow these steps to address issues with campaign sending:

  1. Review User Permissions: Confirm that your account role allows campaign creation and sending. Adjust permissions if needed.

  2. Check Campaign Status: Verify whether your campaign is pending review or requires additional approvals in SendX. Meet any required conditions.

  3. Verify Configuration for Smart Send: Schedule your campaign 48 hours ahead or choose explicit times to allow data gathering for optimal sending.

  4. Complete IP Warm-Up: For users with dedicated IPs, ensure the warm-up process is ongoing or completed before sending campaigns.

  5. Contact Support if Issues Persist: If none of these steps resolve your issue, reach out to SendX support for further assistance.

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